Joann Anderson, the longtime CEO of Southeastern Health, discusses the value of an ongoing relationship with a consulting firm that's aligned on your rural mission."Value to me is, 'Is there a relationship?' A relationship means that they are going to have as much interest in the outcome of the work product as you are ... Part of strategic planning is trust – trust in the people that you're working with, that they really are listening, and they care about what you're trying to do, and that their values are in alignment with yours. We've had that with Ascendient from the very beginning."