Privacy Policy

1. Introduction

Ascendient Healthcare Advisors ("Ascendient," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. By accessing or using our website, you agree to this Privacy Policy.
‍

2. Information We Collect

Personal Information You Provide

We collect information that you voluntarily provide to us when you:

• Complete contact forms or inquiry forms on our website
• Subscribe to our email newsletter or marketing communications
• Communicate with us via email, phone, or other methods

This information may include:

• Name
• Email address
• Phone number
• Organization name
• Any other information you choose to provide

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activity, including:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website or source
• Date and time of your visit
  ‍

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide information about our services
• Send you newsletters, marketing materials, and other communications you have requested
• Improve our website and understand how visitors use it
• Analyze trends and gather demographic information
• Protect against and prevent fraud, unauthorized access, and other illegal activities
• Comply with legal obligations
  ‍

4. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities on our website. Cookies are small data files stored on your device that help us improve your experience and understand how our website is used.

Types of Cookies We Use:

1. Essential Cookies: Necessary for the website to function properly
2. Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics)
3. Marketing Cookies: Used to track visitors across websites and deliver targeted advertisements

You can control cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website.
‍

5. Third-Party Services

We use third-party service providers to help us operate our website and deliver our services. These providers have access to your information only to perform specific tasks on our behalf and are obligated to protect your information.

Third-Party Services We Use:

• HubSpot: Our website forms and lead capture are hosted and managed through HubSpot. Information you provide through our contact forms is collected and stored by HubSpot.
• Google Analytics: We use Google Analytics to analyze website traffic and user behavior. Google Analytics collects information such as how often users visit our site, what pages they visit, and what other sites they used prior to coming to our site.
• Marketing Pixels: We may use tracking pixels from advertising platforms to measure the effectiveness of our marketing campaigns.

These third-party services have their own privacy policies. We encourage you to review their policies to understand how they collect, use, and protect your information.
‍

6. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With third-party vendors who perform services on our behalf (e.g., HubSpot, Google Analytics)
• Legal Requirements: When required by law, subpoena, or other legal process
• Protection of Rights: To protect our rights, property, or safety, or that of our users or the public
• Business Transfers: In connection with a merger, acquisition, or sale of assets
  ‍

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
‍

8. Your Privacy Rights

General Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt-out of marketing communications at any time by clicking the "unsubscribe" link in our emails

California Residents (CCPA Rights)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions
• Right to Opt-Out: You have the right to opt-out of the sale of your personal information. We do not sell personal information.
• Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your privacy rights

To exercise these rights, please contact us using the form on this page.
‍

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.
‍

10. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information.
‍

11. International Users

Our website is operated from the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States. By using our website, you consent to the transfer of your information to the United States.
‍

12. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
‍

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new "Effective Date." We encourage you to review this Privacy Policy periodically.
‍

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Ascendient Healthcare Advisors
‍1335 Environ Way
Chapel Hill, NC 27517
Email: info@ascendient.com
Phone: Available upon request

* * *